Today, Cloudflare turns six years old, and if you’re reading this on our blog, you may have noticed that we look a bit different today than the cloudflare.com that you’ve visited in the past. More on that a bit later in this post.
Rejected CloudFlare Logos
Early in CloudFlare's history we realized we needed a logo. Years before we started CloudFlare, I'd met Lindon Leader at a Chamber of Commerce event in Park City, Utah. Lindon is probably one of the leading brand identity designers of the last 50 years.
What's in a name?
When Michelle, Lee and I started working on the business plan that turned into CloudFlare one of the first questions was what we should call it? We needed a placeholder so we initially chose "Project WebWall."