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Rejected CloudFlare Logos

Published on by Matthew Prince.

Early in CloudFlare's history we realized we needed a logo. Years before we started CloudFlare, I'd met Lindon Leader at a Chamber of Commerce event in Park City, Utah. Lindon is probably one of the leading brand identity designers of the last 50 years.

What's in a name?

Published on by Matthew Prince.

When Michelle, Lee and I started working on the business plan that turned into CloudFlare one of the first questions was what we should call it? We needed a placeholder so we initially chose "Project WebWall."