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Safeguarding your brand identity: Logo Matching for Brand Protection

Brand Protection's Logo Matching feature enables users to upload an image of the user’s logo or other brand image. The system scans URLs to discover matching logos and then presents the results for users to review

The Network is the Computer

We recently registered the trademark for “The Network is the Computer,” to encompass how Cloudflare is utilizing its network to pave the way for the future of the Internet. The phrase was first coined in 1984 by John Gage, the 21st employee of Sun Microsystems,

#BetterInternet: Join the Movement

When it comes to awareness of Cloudflare, it seems most folks fall into one of three camps: 1) those who don’t know much about Cloudflare, 2) those who are familiar with one or two of our solutions, and 3) those who understand the full breadth of Cloudflare’s global cloud network.

Rejected CloudFlare Logos

Early in CloudFlare's history we realized we needed a logo. Years before we started CloudFlare, I'd met Lindon Leader at a Chamber of Commerce event in Park City, Utah. Lindon is probably one of the leading brand identity designers of the last 50 years.

What's in a name?

When Michelle, Lee and I started working on the business plan that turned into Cloudflare one of the first questions was what we should call it? We needed a placeholder so we initially chose "Project WebWall."