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Super Bowl LVIII was a close game, with the Chiefs winning in overtime. In this post, we explore how key moments during the game impacted Internet traffic, as well as looking at the traffic trends driven by advertisements that aired during the game
We look at who the biggest winners were among Super Bowl advertisers, and examine traffic trends for food delivery services, social media, and sports and betting sites. We also review city and state-level traffic trends, as well as related email threat volume in the weeks ahead of the game
By now, everyone knows that the Los Angeles Rams won, but we also want to look at which Super Bowl advertisers were the biggest winners, and how traffic to food delivery services, social media and messaging apps, and sports and betting websites changed throughout the game
The obvious answer is the Tampa Bay Buccaneers but the less obvious answer comes from asking “which Super Bowl advertiser got the biggest Internet bump?”. This blog aims to answer that question.
