CloudFlare's mission is to make HTTPS accessible for all our customers. It provides security for their websites, improved ranking on search engines, better performance with HTTP/2, and access to browser features such as geolocation that are being deprecated for plaintext HTTP.
Long ago it was difficult, expensive, and slow to set up an HTTPS capable web site. Then along came services like CloudFlare’s Universal SSL that made switching from http:// to https:// as easy as clicking a button.
Since CloudFlare’s inception, we have worked tirelessly to make encryption as simple and as accessible as possible. Over the last two years, we’ve made CloudFlare the easiest way to enable encryption for web properties and internet services.
As many are aware, CloudFlare launched Universal SSL several months ago. We saw lots of customers sign up and start using these new, free SSL certificates. For many customers that didn’t already have an SSL certificate, they were able to use “Flexible SSL”.