The fall and rise of TikTok (traffic)
On January 19, 2025, ByteDance suspended TikTok and related apps for US users. We examine the 14-hour traffic plunge, recovery near Donald Trump’s inauguration.
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TikTok
TikTok ban takes hold: data reveals sharp traffic decline and rapid shift to alternatives
On January 19, 2025, ByteDance shut down access to TikTok and other owned/operated apps for US users, causing an 85% traffic plunge and a rapid shift to alternatives like RedNote.