CloudFlare's traffic grows in a number of different ways. The most obvious is that we sign up more websites. We also grow as the natural traffic to sites using CloudFlare increases as they get more popular themselves.
CloudFlare provides a broad level of protection from a wide range of attacks. We do this while minimizing false positives or annoyances to legitimate customers. CloudFlare didn't begin as a DDoS mitigation service, but we've rapidly found that we are good at it.
One of the strangest questions I get when talking about CloudFlare is: "How are you ever going to expand your customer base beyond Silicon Valley?"
We hung out with the DreamHost team for the first time at HostingCon in August 2011. They threw a great party, had awesome t-shirts, and exuded the kind of excitement and passion for hosting that CloudFlare has for making websites faster and more secure.
If you're a publisher, whether an individual blogger or major media outlet, you've undoubtedly experienced content scraping. Searching the web for an article you've published or other original content you've created and you find it copied and republished on some other random website.