When Michelle, Lee, and I started working on CloudFlare back in the Winter of 2009 the plan was always to launch at TechCrunch. You make plans like that in order to give you some sense of a light at the end of the very long tunnel that is building a startup, but it's rare that things actually work out as you plan. We thought we were onto something special based on the feedback from our early beta users, but CloudFlare was really a long shot for TechCrunch. We're a tough story to tell, we're not the typical TechCrunch consumer Internet company, and, as Mike Arrington said on stage right before we won the award for "Most Innovative Company," we're a bit "boring" and doing something akin to "muffler repair" for the Internet.
Turns out the Internet has had a broken muffler for a while, and seeing the pent up demand for a service like CloudFlare has been awesome. In the seven days since our launch, the traffic through our network has increased almost 10x and, if you measure all the page views or unique visitors passing through our site, in one week we went from the 1,000th largest site online to one of the top 50. We now power more page views and see more unique visitors than a major site like CNN.com. That's pretty amazing.
If you're a startup and you get a chance to launch at a TechCrunch conference, I can't recommend it more highly. Heather, Erick, Mike, and everyone else on the TechCrunch team were professional and worked hard to make sure we told CloudFlare's story in as compelling a way as possible. The launch of a startup is a sacred event. You only get to do it once. We couldn't have been happier with how CloudFlare's went, and we can't wait to tell everyone what we're up to next!